Applied Storytelling for companies, products and brands.™
At the intersection of business strategy and individual desire exists the potential for a
story charged with meaning
and emotion.
We provide the interpretive and analytic talent to express this story in the most powerful way. And then we help companies tell their stories for market advantage.
CURRENT INITIATIVE
SEEN & HEARD
From startup to stock offering
Last week, we celebrated the kind of milestone we hope to see with every startup client: RealD went live as RLD on the NYSE after a successful public offering that raised US $200 million.
We started with RealD when it was just a two-person start-up. After naming them, we provided strategic brand guidance through successive stages of growth.
Even better than the pleasure of seeing the RealD logo across the screen at every new 3D movie is the unique level of trust that develops over the course of working together from those early stage days.
July 30, 2010
© 2010 Applied Storytelling
Business of Brands
BRAND
DEVELOPMENT
brand launch & revitalization
brand merger & migration strategies
brand architecture development
audience insight & analysis
company, brand & product names, naming systems
BRAND
MANAGEMENT
messaging framework
communications strategies
internal engagement
design management
brand-based business expansion
tracking
It’s not the journey – it’s the destination (brand)
Toledo's new brand strategy can be summed up in one word - jobs. That was the bottom line of the Toledo Region Story Committee, which revealed its findings and recommendations to scores of business leaders in several forums Wednesday…
Matthew Kruchko, Managing Director of a California firm the committee hired to help put together the brand message, said in one of the forums: "We want the [Toledo Region] to be the capital of the new manufacturing economy."
Matthew Kruchko, left, tells the meeting at The Blade that the city must highlight other assets other than the zoo and the museum. Larry Burns, right, says businesses can drop in and be ready to go.
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