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Applied Storytelling for companies, products and brands™

At the intersection of business strategy and individual desire exists the potential for a story charged with meaning and emotion. We provide the interpretive and analytic talent to express this story in the most powerful way. And then we help companies tell their stories for market advantage.

CONTACT

San Francisco Bay Area
201 4th Street #101A
Oakland, CA 94607

Office (510) 314-8410
Fax (510) 868-2212

Detroit
3434 Russell Street, No. 308
Detroit, MI 48207

Office (313) 528-3030

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OUR WORK

Operating Principles: Work with heart. Live for joy. Get to simple.
Essential skills: Toughness of mind. Lightness of spirit. Flexibility of approach. Commitment to ends.


MARKETS

  • Automotive
  • Consumer & Retail
  • Cities & Regions
  • Culture & Entertainment
  • Developments
  • Financial & Insurance
  • Health & Beauty
  • Hospitality & Food Service
  • Life Science
  • Mobile & Media Technology


SERVICES

  • Brand Alignment
  • Brand Architecture
  • Brand Development
  • Brand Voice
  • Communications Strategy
  • Messaging Strategy
  • Naming
  • Strategic Design & Implementation

OUR PEOPLE

We are a leading independent brand consultancy. We focus on building brand value and managing brand experiences. Our leadership team remains deeply and directly involved in every assignment.


OUR CLIENTS

We help our clients to seize the opportunities created by organizational, marketplace and social change. We take on business challenges that others fail to solve, or simply can't address.


"The team at Applied Storytelling did something I’ve never seen from an outside group – they truly grasped our mission, vision and passions and they found a way to articulate it that immediately resonated with us – they told our story better than we did. Thanks in large part to their efforts, creativity and partnership, we now have a concise and powerful way to share our story with the world."

— Bill Nussey CEO of Silverpop

"Applied Storytelling brought a fresh set of eyes to NAIAS and continually challenged us with concepts, messages and brand marketing insight geared to help our show maintain its global leadership role."

— Rod Alberts, Executive Director,
North American International Auto Show

"Applied Storytelling's approach helps me to see the ideas and stories that are close in, moderate moves away, and then helps stretch my imagination. They have provided many ideas and innovative solutions."

— Audrey Sommerfeld, former Vice President of Global Marketing,
Herbalife