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Applied Storytelling for companies, products and brands™

At the intersection of business strategy and individual desire exists the potential for a story charged with meaning and emotion. We provide the interpretive and analytic talent to express this story in the most powerful way. And then we help companies tell their stories for market advantage.

CONTACT

San Francisco
5625 College Ave. No. 204
Oakland, CA 94618

Office (510) 314-8410
Fax (510) 868-2212

Los Angeles
9903 Santa Monica Blvd., No. 703
Beverly Hills, CA 90212

Detroit
3434 Russell Street, No. 308
Detroit, MI 48207

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OUR WORK

Operating Principles: Work with heart. Live for joy. Get to simple.
Essential skills: Toughness of mind. Lightness of spirit. Flexibility of approach. Commitment to ends.


MARKETS

  • Automotive
  • Consumer & Retail
  • Cities & Regions
  • Culture & Entertainment
  • Developments
  • Financial & Insurance
  • Health & Beauty
  • Hospitality & Food Service
  • Life Science
  • Mobile & Media Technology


SERVICES

  • Brand Alignment
  • Brand Architecture
  • Brand Development
  • Brand Voice
  • Communications Strategy
  • Messaging Strategy
  • Naming
  • Strategic Design & Implementation

OUR PEOPLE

We are a leading independent brand consultancy. We focus on building brand value and managing brand experiences. Our leadership team remains deeply and directly involved in every assignment.


OUR CLIENTS

We help our clients to seize the opportunities created by organizational, marketplace and social change. We take on business challenges that others fail to solve, or simply can't address.


"Gail, Russell and Eric led the development of strategic platforms, identities, naming and communications that proved highly effective in supporting the residential sales efforts."

— Tracee Nalewak VP Marketing,
CityCenter, MGM MIRAGE

"Applied Storytelling brought a fresh set of eyes to NAIAS and continually challenged us with concepts, messages and brand marketing insight geared to help our show maintain its global leadership role."

— Rod Alberts, Executive Director,
North American International Auto Show

"Applied Storytelling's approach helps me to see the ideas and stories that are close in, moderate moves away, and then helps stretch my imagination. They have provided many ideas and innovative solutions."

— Audrey Sommerfeld, former Vice President of Global Marketing,
Herbalife