At the intersection of business strategy and individual desire exists the potential for a story charged with meaning and emotion. We provide the interpretive and analytic talent to express this story in the most powerful way. And then we help companies tell their stories for market advantage.
Operating Principles: Work with heart. Live for joy. Get to simple.
Essential skills: Toughness of mind. Lightness of spirit. Flexibility of approach. Commitment to ends.
We are a leading independent brand consultancy. We focus on building brand value and managing brand experiences. Our leadership team remains deeply and directly involved in every assignment.
We help our clients to seize the opportunities created by organizational, marketplace and social change. We take on business challenges that others fail to solve, or simply can't address.
"Gail, Russell and Eric led the development of strategic platforms, identities, naming and communications that proved highly effective in supporting the residential sales efforts."
— Tracee Nalewak VP Marketing,"Applied Storytelling brought a fresh set of eyes to NAIAS and continually challenged us with concepts, messages and brand marketing insight geared to help our show maintain its global leadership role."
— Rod Alberts, Executive Director,"Applied Storytelling's approach helps me to see the ideas and stories that are close in, moderate moves away, and then helps stretch my imagination. They have provided many ideas and innovative solutions."
— Audrey Sommerfeld, former Vice President of Global Marketing,